
Introducing
THIRTY7
Co founders Jennie and Geoff (Perth, WA) launched THIRTY7 in November 2024 after struggling to find men's skincare and grooming products.
Introducing
Mens Beauty Retailer
THIRTY7 was founded with the ethos of becoming a dedicated mens beauty retailer, stocking global brands in one convenient store.
Introducing
Earn Points
Discover our loyalty reward program for all regular customers. Earn store credits and free THIRTY7 products, FREE to join.

Behind the number
Did you know 37 represents the median age of a male in Australia.
With products suitable for men of all ages, THIRTY7 was the perfect representation of our brand.

Behind the tagline
We all have a bit of wild we can tame!
Tame your wild refers to refining your natural assets. Work with what you have, and refine it to make it better.
- HOW WILL YOU TAME YOUR WILD? START YOUR SKINCARE JOURNEY TODAY.