Geoff and Jennie (husband & wife), were on the hunt for skincare products designed specifically for men but struggled to find them. Which raised the question where were all the products marketed and formulated for men? How do these brands get discovered? 

On that thought, Thirty7 was founded with the ethos of becoming a dedicated mens beauty retailer, stocking global brands in one convenient store.

  

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Geoff has over 30 years experience in Supply Chain Operations working for some of the worlds largest organisations in Australia, Asia, USA and Europe. He has a love for quality, well crafted products, and a passion for understanding how things are made. With his knowledge of how to handle large scale product lines, he looks after the operations of the business. 

Jennie has founded and co-founded two other businesses, studied entrepreneurship and is a qualified photographer. With a passion for bringing a new brand to life and a love for beauty and wellbeing, she heads up the creative elements for Thirty7, including searching the globe for these elusive mens skincare brands.

Together they see Thirty7 as the go to destination for anyone looking for mens skincare, grooming or wellness products to #tameyourwild.